I had this big plan to do a tribute to the nerds in advertising buuuut as it turns out I couldn't find any that weren't degrading. I guess the idea of "sexy" and "hot" created by the media is now the only sort of man available. Instead I stumbled on this beauty, and hey! We don't focus on the food industry nearly enough so take a look at this:
Classy, to say the least. Let's forget for a moment that alcoholism is a big problem in North America, heck, let's ignore the whole issue of drunk driving. Let's focus on what this image is saying to us:
Family + Vodka = good times for all! Never in all my years would I associate a happy family with vodka, any liquor for that matter. Absolut Welcome? Sure, as long as you bring booze, because if this family isn't boozed up for the holiday season they become impossible to deal with. When did 'family' get so hard that we had to start drinking to deal with it? More importantly, when did it become acceptable to use the concept of 'family' to sell vodka? It's like using children in an ad for erotic toys. They don't mix, they shouldn't mix, and if they ever do, people should be up in arms about it.
More than anything I think it's disgusting that we just sort of shrug this sort of thing off. Now, I'm not the sort of person that get's riled up about 'The state of today's family system.' Sure, family is great, as long as they're sane and love each other. I don't think it should matter who is in the family, or who makes up the family, as long as they're happy. However, I will not deny that there certainly is a problem these days, divorce rates are high, and it seems like the only way parents feel they can get their kids through it is with drugs or therapy. Whatever happened to family meetings? To sitting down and discussing the issues at hand? Well I guess "daddy's having an affair" doesn't exactly spark a happy family, especially when mom is drowning her sorrows in Absolut and the kids are too drugged up to notice.
Stick to sex, Absolut. You've got no place in a family.
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