Coors Light:
I'm sorry, since when has being a total scumbag been attractive? you do realize that if either of the sisters found out you were dating both of them you would incur the wrath of TWO females. And trust me, the bond of sisterhood is a hell of a lot stronger than your pipes. Bud Light:
It's a sad, sad day when fun can only be obtained by drinking. You know how me and my friends have fun? It's starts with a little line that goes something like this: "Did I tell you my friend Tom has Ebola?" I digress. Not only does this ad suggest booze is needed for fun, look at the ages of the four (and a half) people, they can't be any older than probably 25. So Bud is pandering to what they believe must be the lowest common denominator, after all, all of us under 25 are too thick to realize we're being manipulated...Or are we?
Molson Canadian (Light and normal):
This is just disgusting. Did you know a total of 981 people died in drunk driving related crashes in 2000 (in Canada) source: http://www.safety-council.org/info/traffic/impaired/stats.html
It's bad enough that the company is mixing the subconscious idea of drinking with the in-your-face idea of death, MADD was probably having a field day. To me there are some things that just shouldn't mix, ideas that just shouldn't be put together in an effort to promote...whatever. Drinking and death are two of those things.
You know when else there's plenty of time to sleep? Between 10 pm and 7 am. Awesome.
Images courtesy of http://www.apolnet.ca/arapo/galleries/sample-q.html The three were only among a few images of alcohol related ads that appeared in the Ontario region and violated the Liquor Advertising Guidelines, also something worth taking a look at.
It's not that I have an issue with drinking (friends will tell you I don't do it often, which is true, but not because I'm against it) What I have an issue with is the glorification of something that can have such terrible results. Ignore the health problems like liver failure and look at it on a personal level; binges that leave you isolated from your family, or worse, injuring them, all because you can't control yourself. Anything in moderation is fine, but the fact is as a society we're too idiotic to realize the mistakes we're making until it's too late. Until we can control ourselves and our habits, 'engaging' ads like those need to be reevaluated and possibly even removed from the public. It sucks that we're so easily brainwashed, but what can you do apart from becoming more aware?
