Saturday, September 13, 2008

Criminal #17 Mac "No this isn't personal. It's more like...ah hell, it's personal"

So I thought about today's post being a tribute to all the nerdy guys used in ads buuuuuut I couldn't find any (wait for tomorrows update to learn more) and instead I went searching for one of those "Get a Mac" ads I had seen long ago where, unbeknownst to the Mac consumers, Apple basically calls their supporters dumb.

Now I'll admit, I didn't hop on the Mac/Apple bandwagon, mostly because I got sick of my brother trying to convince me that his Mac was quite simply the greatest creation since sliced bread. I'm all for having an OS that works for you, but like your religion, or your politics, don't try to force it on me. Hearing day after day how fantastic your Mac is doesn't make me want to buy one. It makes me want to break your jaw, snap your Mac over my knee and then ram its circuit board down your gullet until you're excreting bits of ram in your pants. My favorite moment during our Mac VS PC battle (and believe me, there were many battles) came when I was burning a cd onto my writing computer Gracie. The only thing that makes her remotely unique is that she isn't actually connected to the internet, so burning with windows media player means that I have to manually put in all the artist info myself instead of letting the internet do it. So the brother unit comes into my room, essentially points and laughs and says "If you had a Mac, you wouldn't have to do that." "No" I reply, "I would, because Gracie isn't connected to the internet. Did you think a bunch of intelligent pixies live inside your computer and constantly update your cd info when you don't have a wifi connection?" I didn't actually say that but he got my point. He also didn't believe that I could get artist info like he could on his itunes. I'm not sure WHY he thought I couldn't get it, but news flash: I can.

Anyways, back to my point. You might miss it, and again it is more of a nit-picky detail, but Apple has essentially just called its consumers "simple" (as well as intuitive, but I don't think your Mac is going to be able to give you a heads up when you have to go to the bathroom anymore than a PC so there goes that arguement." Since when has it been a compliment to be called simple? The human brain is a miracle if ever one existed, synapses, electrons buzzing around, all that grey matter that is so particular that the slightest injury can alterate for the rest of a persons life. What's simple about that? Oh sure, I'll just run out to the brain store and buy a new one, after all, my brain is exactly like the brain of that homeless guy down the street with the leaky eye... oh wait, no it isn't. That's right I'm a unique person and my brain is completely uniqie to me (unless I have an identical twin floating around that no one told me about).

The problem isn't that Apple used the term 'simple' to describe its consumers; it's the fact that they got away with it and no one seemed to notice. Everyone says "oh yeah, it's cute. Jon from the Daily Show is awesome lolz." Are we really so blind that we can be insulted every day by the very corporations that are running our lives? They get away with tasteless (and may I add over-down) crap like this because we're a passive community, we've absolutely given up.

Screw you "Get a Mac" I want that stoned Ellen chick back.

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