Thursday, July 24, 2008

Criminal #15: Energizer "Viagra also makes it keep going and going..."

Every so often you run into one of those commercials that makes you go "Naah?" and then shift awkwardly in your seat. It's a bit like being a teenage boy and watching Juno with your mum, or so I'm led to believe from several teenage boy sources. This would be one of those ads, for me at least, mostly for the subtle suggestive ideas that arise when you really think about it.


So let's look at it shall we? (clicky clicky for a bigger piccy) So we've got to very bored little uns' a girl and a boy, observe the boys penis. A new fascination to be sure, and I'm sure tiny, probably about the size of an energizer battery.
You see the first issue I have isn't that it's two kids looking at the penis, it's the fact that this ad makes me think about just what they're thinking about. Dirty, dirty pictures in my head. Sexuality and youth are (I'd say) the two strongest weapons advertisers have on their size, and this certainly isn't the first time they've been mixed together. A few Johnson & Johnson baby ads come to mind that I'll have to hunt down later.
Next, to the more subtle elements. Okay, actually, only one. Wait no, two, but I already mentioned the battery in comparison to penis size so that ones out. Look in the top left hand corner where Energizer has slapped their name and cute little catch phrase. "Never let their toys die" Yeah, and we all know what you mean by toys, right? Some may think that's the paranoia speaking but I guarantee you that is exactly the reference these advertisers were trying to make. Don't believe me? What little toy do you see in the boy? A wand, right? One of those little light-up jobbies that you can wave around and be amused by. Why a wand? Why not a Rubix cube? A Transformer? A Gameboy? A set of blocks that can be used to teach your child letters? Hell, a teddy bear would have been just as good, oh right, but that doesn't use batteries.
Let me give you a mathematical equation to chew on
Batteries = Viagra for kids.
Energizer, I have no pithy phrase to tell you I think you're scum and whatnot. So, yeah, not going and going anymore are you? Yeah, take that.

Monday, July 21, 2008

Criminal #14: PUMA "That's...not hummas on your leg, is it?"




I've got to give props to Je at FFWA for putting it in her sig, or else I probably would have never run across it.












Yeah... This one is pretty self explanatory, isn't it?

EDIT: Self explanatory and yet, I just have to point a few things out. I get in the fashion world, somehow dressing like the traditional school girl is getting more and more... I don't know, popular? But let's take a step back for a moment an examine this for what it is. Obvious ad taking the 'sex sells' idea too far, but then with closer examination they bring up some bigger points.

Underaged sex. Might just be me but the fishnets and the tartan skirt really scream out "Look at me, I'm a middle schooler in 2008!" Could be because I just graduated last year and with the middle school across the street I got to see the kinds of clothes kids wore every day. I also got to see how it got less and less, every day. They've put a grown up idea on a youthful model. Are they secretly trying to promote underaged sex? I'm not a prude but I do believe it is a special thing that needs to be taken seriously with the proper steps and precautions. That being said, preeeeetty sure her giving him head was a spur of the moment thing, considering it looks like they're stationed in a dark alley somewhere.

Good job, PUMA! You're disgusting!

Tuesday, July 15, 2008

Criminal #13: Stouffer's Skillet Sensations

It's been ages baby, but I'm back and I'm just as infuriated as ever. What now, you ask? What could have possibly pissed me off now? Well, the hard truth of the matter is this: I work in a mall, worse than that, I have a job that involves the two main industries responsible for stereotypes as we know them (hello movies and music). As much as I'd like my first post after a long hiatus to be a huge rip into the company I work for, I think that would be a bad idea so I'll just say this: The amount of things I'm seeing on a daily basis that piss me off are phenomenal. The list is getting longer by the day.

Today's criminal is one that I happened to see numerous times the other day while I was home with the flu. Stouffer's Skillet Sensations. What's wrong with a fast, easy, and healthy meal you ask? I'm sure the meal is fine, it's the latest advertising ploy that's making me sick.

The Hunt for the Sensational Husband Challenge

Okay, sure, I'm all for trying to hunt sensational husbands down, get them to stop hiding and whatnot, but I think, I think they may have gone about it the wrong way. Unfortunately I couldn't find a clip of the commercial so bare with me. Essentially the commerical is suggesting that A) Husbands never cook and/or need to be persuaded into doing it B) Cooking dinner once makes you a sensational husband and C) Men are too dumb to handle anything that isn't prepackaged and ready to be tossed in a pan. (See guys, I'm standing up for you here!)

Visit the site http://www.skilletsensations.ca/en/men/ to take a look at the contest. It's very straight forward, every six weeks Stouffer's will send a postcard to your home, inviting the man of the house to make dinner (right after he finishes his ice cold martini and you get his slippers for him). Bla, bla, bla, you win prizes, yadda, yadda, trip for two to Australia. Sure, it sounds appealing, but what are the undertones of the commerical saying?

Cooking is a womans job normally. Men need things prepackaged. Women and men alike should be amazed and consider him to be sensational for doing a task that really ought to be shared in the house anyways.

Sorry, we fought for equal rights for how many years and people still believe a womans place is in the kitchen? I don't think so. And what about single fathers, do they order out every night or do their children just starve or is it even remotely possible that they *gasp* have cooking skills and are capable of feeding their children every night?

It's a subtle commentary on our society today. No matter how modern we consider ourselves, commercials like this keep pulling us back with the simplest suggestions. Here's a challenge for you, Stouffer's: Visit a real home where both parents are working nine to five monday through friday. Visit a real home where man and wife (wife and wife, man and man, wherever you live, whoever you love I dont care) work together as a team to take care of their children and put food on the table every night. I hope I find one of these commericals to post because it basically explains itself.

Stouffer's, you're on the list.

Monday, March 31, 2008

Reevaluation time

It's a little difficult to present world-altering ideas when you're not willing to stick to them yourself and/or draw a sketchy line so you can dance back and forth on the topic, so here's my resolve: I know it's Buy and Die, but for my purpose, and this doesn't have to be yours, Buy and Die means Consume and Die. I want to focus as much on the food industry as I do fashion, entertainment, and life style related things. This is a matter of physical health, as well as the health of your bank account (yeah, you banks are just laughing it up, aren't you?) so just because you didn't buy the can of pepsi or coke or Micky D's doesn't mean you can consume it. And when I say you, I mean me. I mean, you as a participant would be wise to choose the same path, or else you'll just start finding little loop holes in my badly devised plan. And by 'you' I actually do mean you. You're only cheating yourself, amIright? I love putting those three words together. I feel so deliciously evil. Grammatically evil too.

Sunday, March 16, 2008

Criminal #12: Coca Cola "VICTORY!"

I have waited my whole life (okay, last two and a half years) for a chance to do this. Coca Cola. You SUCK. YOU, my friend, ARE ON NOTICE (Please don't sue me, Stephen T. Colbert) I know some people out there are a little stunned, I mean, Coke and Pepsi? I can't do that to a person. Oh, oh yeah, I can. I suppose the only thing stopping me from putting Coke as the #1 Evil Corporate Product was the fact that although I had some proof they were villains in the Corporate World, I didn't feel as if I had enough to back up my own personal hate of them.

Thus, my next thanks extends to Craig, my well-meaning, albeit giver of pain Physiotherapist. I was getting my back worked over, once again a few tuesday's ago when somehow Craig and I got onto the topic of Coca Cola. I mentioned, as I do to everyone who will listen, that I am 100% against Coke in every way possible,to which he replied, "Oh, you mean the water thing."

What water thing? It's been a couple years since I watched the Cola Wars (great documentary, everyone should see it) and if they made mention of "The Water Thing" I certainly didn't remember it, so he went on.

As it turns out, all across India communities are suffering water shortages. Why, you ask? Well quite simply, those communities that house, or are near Coca Cola bottling plants, are having their water siphoned from the ground by this Spawn of Satan Soft Drink (Thank you alliterations). To make matters worse (and lets remember, this is India, one of the last places on earth that needs to have these sorts of problems) tests have been done on ground water found well below the surface. Anyone want to guess what they discovered? Not only a strange taste and smell, but severe pollution to the ground water.

As it turns out, Coca Cola has been (or had been, I've yet to find an up-to-date article) dumping their sewage from the plants into rivers, streams, and fields around its plants. The soil and water has been polluted and signs were posted to warn people that the water they could find was unsafe for human consumption.

Now, I'm not particularly scientifically inclined but I seem to recall a day in biology where the teacher stressed the importance of water. Or maybe that was Coca Cola. I can't remember now.

For those of you that aren't impressed by the science aspect of it, let's look at something a little more personal. Now, I'm Canadian, and we're a mosaic country. People of all shapes and sizes and colours, living together as a united nation but still maintaining our own separate identities, and because I'm as white as the day is long I can't necessarily understand this as much as someone who lives in a country that isn't a mosaic (or even a melting pot), but hear me out.

Green tea, a staple in the Asian culture. They surround their most holy and sacred ceremonies around the art of preparing and consuming the drink. It is arguably the most identified part of Asia (apart from Manga and Sushi of course). So imagine for a moment, China or Japan without green tea. Hard to think about right? I'm mean sure, times are a-changin' ma, but some things always remain the same, don't they? Not if Coca Cola has it's way. That's right, everyones favorite teeth-rotting drink somehow snuck into the Asian market and guess what? It's winning. It's beating the tea so it's no longer green but more black and blue. Part of the Asian culture is disappearing more and more everyday because this grotesque organization is more concerned with the profits they're rolling in as opposed to the price of tradition.

The same thing goes for Russia, and Kvass (or Kvas, I'm finding different spellings of it). Go ahead, make your jokes about Vodka being the national drink, pretty soon you'll be making them about Coca Cola, because that's what's taking over. Kvas is nearly nonexistant now, and not because the elderly babooshkas are suffering from dementia, but because Coca Cola has once again snuck into a country a little down on its luck and promised the revive the economy with the simple introduction of a Coke machine on every corner.

So what else can I say about it? Let's hit North America, shall we? If you've gone to High School, or Middle School, and maybe even some elementary schools, you've seen them. That's right, the Coke or Pepsi machines (but never both of them together.) More and more these companies are trying to clean up their image by supporting the education of todays youth. All we hacve to do in return is pass by Pepsi machines (a la my high school) every day. There were 1, 2, 3, 4... Yup, four of them at good ol' Mount Boo, and you can guarantee that come Friday afternoon they were all empty. It was disturbing the way we bought into them because the drinks were inexpensive and gave us the quick energy we needed. God only knows what it must have done to our bodies.

So with Coke and Pepsi on the list, what are you going to drink? Try water, I've heard it's great. And if that doesn't suit you, ice tea crystals with soda water, very yummy. Just don't drink Coke.

Sunday, February 24, 2008

#11 Nestle: "Sure it tastes good, but the guilt will make you lose 20 pounds!"

Oh you all knew it was coming. It was inevitable that Nestle joined the ranks of the miserable s.o.bs that I refuse to support. However the question remains; which controversy will I aim at? Should it be the Ethiopian baby formula scandal (where some braniac in Nestle decided it would be a good idea to go into third world countries and tell nursing women that actually, they were better off if they used Nestle Baby Formula to nurse their babes instead of breast milk.) For those of you that aren't up-to-date with biology, it's through the mothers breast milk that infants get many of their antibodies, helping them survive. So by telling them not to nurse, basically they condemned thousands of infants to death. Meanwhile the water which was being used to milk said baby formula was, of course, dirty and generally unhealthy, so this led to thousands of gastrointestinal diseases in infants. Brilliant Nestle. Absolutely brilliant.

Ethiopia: -1 Nestle's Corrupt Board members: +3

Next lets take a look at a little thing we call child slave labor. You heard me right. That delicious chocolate that you like to enjoy (by the way North America, you do not need any more chocolate. Heart disease number one killer what?)
http://www.organicconsumers.org/fair_trade/slavechocolate060414.cfm

The UN estimates there are roughly 284,000 child slaves in West Africa, mostly along the ivory coast, harvesting those beans that make that delicious chocolate you like to enjoy. Feeling guilty yet? Probably not, I haven't built much of a case for it. Some argue that these children have jobs. Now they have money to buy food with. If that's what you're thinking, let me ask you this: Would you be alright with your four year old harvesting cacao beans for 1 cent an hour? If you answered yes then you probably shouldn't be allowed to have children.

Not convinced Nestle is evil yet? Well I'm sure you remember 2005 in Venezuela, yeah what was that? Approximately 500 pets died from what? Oh yeah, contaminated Purina food. Purina, a Nestle brand name. Apparently Nestle stored the food inappropriately which led to a high influx of food contaminated with the fungus containing aflatoxin.

If you aren't convinced yet, there's nothing I can do. Apparently you're just a heartless person. So go out there, poison your cat, support slave labor and while you're at it, make sure to buy some of that healthy baby formula. Mix it with the sewer water and feed it to your new born! If it's good enough for Ethiopia, it's got to be good enough for you, right?

Friday, February 15, 2008

#10: McDonalds "I'll love it if it pays to have my clogged arteries scraped"

There's no doubt about it, McDonalds is a staple in any North American childhood. It's where you go if you want a quick meal (According to ads, also good place for "family time") while having the option to play in a pit of germ-covered plastic balls. It's where kids can get a meal and a toy, and most recently, it's where divorcee fathers take their kids every other Saturday because they can't think of anything else to do (Hi, Dad.)

My little sister loves McDonalds, at least she did last time I spoke to her. What's not to love? There are bright colours, friendly faces, a clown that would probably watch you in your sleep given the option, and of course, the healthy food. Oh, wait, that's right. There's supposed to be an 'un' prefix there. I meant to say UNhealthy.

I was watching the Colbert Report last night, as I do every night (Hi, Stephen Colbert!) and he did a spot on people destroying America, this time focusing an a woman who protested the use of McDonalds offering a free happy meal to kids who got good report cards. I'd heard a bit off an on about this, there are a few sites on the internet that show you these report cards and the happy-go-lucky clown on them, offering you up a slim moment of happiness for your excellent grades. (http://middledigit.net/wp-content/uploads/2007/12/advertising-report-card.jpg)

So what's wrong with this? A couple of things actually. 1) Rewarding your child with an unhealthy prize. I'm all for supporting kids if they do well in school, but don't take them to McDonalds. Take them to the book store, get them something to feed their little brain. Go to the circus, they can see a real clown, hell take them out for a shrimp tree, at least there won't be the off chance that their conusuming a small child from South Bangladash (that's right, it's people.) Your child is obviously young an impressionable, now is not the time to start rewarding good behaviour with bad gifts. If your child is doing so well in school, shouldn't you be expanding on that? Maybe teach them a thing or two about nutritional value. Speaking of which, here's a nifty way for them to understand!
http://www.calorie-count.com/calories/manufacturer/36.html

B- 1% Low Fat Chocolate Milk Jug - Beverages
B- 1% Low Fat Milk Jug - Beverages
B- 1% Lowfat Milk
D 1000 Island salad dressing
C Apple Bran Muffin
D Apple Danish
B- Apple Dippers
B- Apple Dippers with Low Fat Caramel Dip
Apple Juice
D Bacon Bits
A- Bacon Ranch Salad - (without chicken and dressing)
C Bacon Ranch Salad with Crispy Chicken
C+ Bacon Ranch Salad with Grilled Chicken
F Bacon, Egg & Cheese Biscuit - Breakfast
D+ Bacon, Egg & Cheese McGriddles - Breakfast
C+ Bagel
C- Baked Apple Pie
Barbeque Sauce - Chicken McNuggets Sauces
F Big Breakfast
D+ Big Mac - Sandwiches
D Big Mac All-Beef Hamburger Patty - (burger only, prepared with Grill Seasoning)
B- Big Mac Bun with sesame seeds
F Big Mac Sauce
D+ Big N' Tasty - Sandwiches
D+ Big N' Tasty with Cheese - Sandwiches
C- Biscuit - Breakfast
D Bleu Cheese dressing
B- Butter Garlic Croutons
D+ Butterfinger McFlurry - Desserts/Shakes - (12 fl oz cup)
A- Caesar Salad - (without chicken and dressing)
C+ Caesar Salad with Crispy Chicken
B- Caesar Salad with Grilled Chicken
B+ California Cobb Salad - (without chicken and dressing)
C California Cobb Salad with Crispy Chicken
C+ California Cobb Salad with Grilled Chicken
D Cheese Danish
D+ Cheeseburger - Sandwiches
C+ Chef Salad
Chicken Fajita
C- Chicken McGrill
D- Chicken McNuggets - (20 piece)
D Chicken McNuggets - (10 piece)
D Chicken McNuggets - (6 piece)
D Chicken McNuggets - (4 piece)
D Chicken McNuggets
Chicken McNuggets Sauces - Honey Mustard
Chicken McNuggets Sauces - Light Mayonnaise
D+ Chicken Selects Premium Breast Strips
C- Chocolate Chip Cookie - Desserts/Shakes
C- Chocolate Triple Thick Shake - Desserts/Shakes - (21 fl oz cup)
C- Chocolate Triple Thick Shake - Desserts/Shakes - (16 fl oz cup)
C- Chocolate Triple Thick Shake - Desserts/Shakes - (32 fl oz cup)
C- Chocolate Triple Thick Shake - Desserts/Shakes - (12 fl oz cup)
B- Chunky Chicken Salad
D Cinnamon Raisin Danish
D+ Cinnamon Roll
Coca-Cola Classic - (Super Size)
Coca-Cola Classic - (Small)
Coca-Cola Classic - (Large)
Coca-Cola Classic - (Medium)
Coca-Cola Classic - (Child)
Coffee - (Small)
Coffee - (Large)
Coffee - (Medium)
D+ Crispy Chicken
C- Crispy Chicken Bacon Ranch Salad - (without dressing)
C Crispy Chicken Caesar Salad - (without dressing)
C- Crispy Chicken California Cobb Salad - (without dressing)
Diet Coke - (Small)
Diet Coke - (Medium)
Diet Coke - (Super Size)
Diet Coke - (Large)
Diet Coke - (Child)
F Double Cheeseburger - Sandwiches
D Double Quarter Pounder with Cheese - Sandwiches

You don't have to be the star student of the third grade to see that there are a lot of D's and F's being handed out, and that's only the first page. Even the orange juice is only getting a C+. ORANGE JUICE. What's so difficult about it? You take an orange, you squeeze! Where can you lose the nutrition- oh, that's right, it's not real orange juice.
So nutritional value aside (or lack thereof) what are the other problems? Let's go back


to the young and impressionable idea for a moment. We don't need today's youth looking at this (see the report card) anymore than we need them looking at the Dolce Gabbana ad. Advertising is advertising no matter how you package it, and these children are just learning to understand what's around them and what certain things mean. Start them off early and they'll continue to think that it's normal for their lives to be covered in corporate stamps. McDonalds supports that, Disney supports this, Nike gives you shoes, Coca Cola gives you Christmas.

You have to catch kids early if you want them to grow up as active viewers (as opposed to the passive viewers that exist as they drool over their report cards). Don't get me wrong, there is a place for a corporate sponser, sports teams, areas, music events, but school is not one of them. Teachers have a hard enough time trying to get through to the Need-TV generation as it is, the last thing they need is to be competing with a giant like McDonalds. Kids need to be focused on what they're doing, and doing it for themselves, not because they get a Happy Meal out of the deal (which, incidently, would not have made me work any harder when I reached Middle and High School. So why isn't McDonalds hitting them up? It's not because we're too old, it's because we're just a little bit smarter than when we were in elementary school and buying us off isn't that easy.)

So what have we got? Rewarding children with things not nutritional, allowing young minds to become passive in their media viewing, and generally letting Corporate America roll over the school system. Need something else to convince you? Okay...

UM. Ha, okay... Maybe in some cultures it's normal to get it on with a sacrificial lamb before setting it on fire so the gods may receive it, but here in North America, generally sticking anything of your person inside of a sandwich other than, say, a finger to get out that slice of tomato you don't like, is frowned upon. I don't know who they have coming up with these slogans but I'd bet you anything that if we put them in a bad part of town for a night, they wouldn't be walking out in the morning. And look that that guys expression, it looks like he's actually considering sticking his penis inside the burger.

So that leaves me with one thought:

Wouldn't the cheese leave some serious burn marks?